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Top 3 Tips on How to Improve Your Content: Notes from BrightonSEO
The key to success when it comes to your online content is putting your reader first. Using the voice of the customer will make this simple, as your content will become more directly relevant and, therefore, interesting to your audience. By increasing engagement, you’ll increase your site authority and conversion rates. The tricky part is changing your habits to make time to get started!
Dejon Yeoman Joins BrightGen as the New CEO
April 2023. BrightGen, a leading Salesforce consulting partner, has announced that Dejon Yeoman has been appointed as the new CEO…
Marketing Cloud Intelligence Exam: Tips from a Pro
Marketing Cloud Intelligence, formerly known as Datorama, drives cross-platform marketing intelligence to marketers by providing transparency, speed and growth. To…
Future of MarTech: From Insight to Action
Engage Martech’s Future of Martech Conference was so insightful, Saniul Ali (BrightGen’s MarTech Practice Lead) and I (BrightGen’s Head of…
Three New Features in Marketing Cloud Spring ‘23 Release
Salesforce Spring ’23 release is packed with new features and updates, and Marketing Cloud is no exception. Keeping track of…
The Magic of Salesforce Data Cloud: Five Reasons Why It’s the Best CDP
Salesforce’s Customer Data Platform (CDP), now known as Salesforce Data Cloud) connects customer data across all channels and helps you…
Salesforce OmniStudio: From Novice to Ninja
In today’s fast-paced business landscape, organisations that prioritise continuous education and professional development for their employees come out on top.…
Unlocking the Power of Personalisation
Personalisation is crucial in today’s marketing and sales communications, as competition for customers’ attention grows. It leads to better sales,…
Hit for Six by Spring ’23
As we came out of the short days of January into the slightly longer days of February, we at BrightGen…
When a Lead Stops Being a Lead – How to Automate Lead Management
This blog describes how to automate lead management, which will help you mature your sales function and achieve sustainable growth.