Omnicom’s Credera Acquires a Majority Stake in BrightGen to Expand Digital Transformation Capability & Marketing Consulting Depth

Credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired a majority stake in BrightGen. The company chose to make the investment in order to extend its depth in digital transformation, marketing technology, and customer experience capabilities, using Salesforce as an enabling technology.