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Media & Publishing
How to Think About Data, with Ian Thomas
In July, we released our fifth episode of the BrightGen Media Podcast, where I talked to Ian Thomas, Chief Data Officer at Credera UK. Ian offered our media & publishing audience new insights into the world of data, drawing from his years…
Craving Human Contact: the Future of B2B events
Vicky Nisbet and Jana Hlistova discuss the resurgence in post-pandemic corporate live events, digital experiences & the future of B2B events.
Digital Transformation, Data Strategy & AI in the Media Industry – with Vicky Nisbet
This month, we released our third episode of the BrightGen Media Podcast. I talked to Vicky Nisbet, industry leader in the UK for Comms, Media, Sports & Gaming within Salesforce. Vicky openly shared her career story with me, and how she…
Building a Luxury Lifestyle Publishing Business with Drew Broomhall
I talked to Drew Broomhall, the Chief Digital Officer of BOAT International Media, a luxury lifestyle publishing business with a focus on superyachts! We spoke about keeping up with competitors, working with first-party data, combining traditional & digital advertising… and more!
Innovation, Digital Ad Sales and the Future of Media
This month, we were excited to release our first ever episode of the BrightGen Media Podcast. I talked to Duncan Tickell, Chief Revenue Officer of Immediate Media, about his media strategy, how he grew his business during a pandemic, life after 3rd party cookies… and more!
Cookies Crumble as Consenting Sandboxes Take Their Place
The deprecation of widespread 3rd party cookie use from last year into this one, has been primarily at the hands of Google. Their Privacy Sandbox rollout, which shifts authorisation, measurement and analytics to their browser, Google Chrome. This has started to…
iOS 14 ad privacy: what does this mean?
Apple is not messing around: with the changes to iOS 14, they have pressed the nuclear button for ad privacy!
5 strategies for publishers to survive the next decade in advertising
We consider the decade of contradictions for those involved in buying and selling advertising, and how strategies for publishers will change.
Trust is still the biggest issue for advertisers in 2020
In this post, we consider the biggest issue for advertisers in 2020 - and how that, and any opportunity, is amplified.
Read past the headlines – how COVID-19 is changing the future of media companies
The world will probably never be the same again due to the COVID-19 pandemic. The future of media companies is uncertain.