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Dejon Yeoman Joins BrightGen as the New CEO 

April 2023. BrightGen, a leading Salesforce consulting partner, has announced that Dejon Yeoman has been appointed as the new CEO of the company. Dejon plans to build on the strong foundations of BrightGen’s 17-year partnership with Salesforce, and maximise opportunities for growth in collaboration with its parent companies, Credera and the Omnicom Group.

“I am absolutely thrilled to have been appointed as the CEO of BrightGen. It is a great privilege to lead this fantastic organisation and its outstanding people. We have a well-earned reputation for technical excellence and market-leading delivery standards, and now our focus is on growth and ambition.  

I will ensure that our customers benefit from the combined strength of BrightGen alongside our parent companies, Credera and the wider Omnicom Group. As we continue to build upon our longstanding relationship with Salesforce, we are determined to play a leading role, capitalising on the innovative solutions around the platform. Our aim is to further enhance our reputation for market-leading implementation capability. We plan to add broader transformational consulting services and value offerings, all in close partnership with our group and Salesforce.”

Dejon Yeoman, CEO at BrightGen

Dejon Yeoman


Dejon Yeoman is an experienced leader of hyper-growth businesses with a technical consulting background. With more than a decade of experience in the Salesforce ecosystem, he has a proven track record of success in driving business growth and delivering exceptional customer experiences. Dejon’s expertise and passion make him the ideal choice to lead BrightGen into its next phase of growth and development. As CEO of BrightGen, he will be responsible for leading the company’s strategic direction, driving growth, and ensuring that the company continues to deliver exceptional service to its clients.

With almost two decades of experience in the Salesforce industry, BrightGen delivers a comprehensive range of Salesforce services to clients across multiple industries. These services include consulting, implementation and integration, custom application development, governance, and continuous improvement. The company has more than 150 dedicated Salesforce professionals and over 450 certifications in the domain, making it one of the most experienced and capable Salesforce partners in the market.

In November 2021, Credera, the global boutique consulting firm, acquired a majority stake in BrightGen. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC). The acquisition demonstrated BrightGen’s premier position within the Salesforce ecosystem and gave BrightGen an opportunity to continue operating with the increased capabilities, reach and scale of Omnicom and Credera.

BrightGen’s team is committed to delivering the best service to its customers, and this will continue under new leadership. The company is well-positioned for growth, and clients can look forward to even more innovative solutions as the company continues to expand its capabilities and offerings.

For more information about BrightGen and services they offer, please visit the company’s website at

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