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Proudly announcing a new award for customer success in 2023!
June 2023. Salesforce has named BrightGen as Outstanding Implementation Partner in 2023. This award reflects our shared commitment to customer success.…
Seeing the Future: Propensity Modelling and its Use in Marketing
Imagine being able to determine whether a customer is likely to respond to a particular offer or purchase a product, given specific circumstances. Understanding customer behaviour allows businesses to fine-tune their marketing efforts and allocate resources more effectively.
What’s Cooking? Einstein Recipes Explained
Are you already familiar with Marketing Cloud Personalization and its use of machine learning in marketing campaigns? Then you may have…
Famous Five from Summer ‘23 Salesforce Release
It may not feel like it to those of us in the UK, but Summer is finally here – the…
Top 3 Tips on How to Improve Your Content: Notes from BrightonSEO
The key to success when it comes to your online content is putting your reader first. Using the voice of the customer will make this simple, as your content will become more directly relevant and, therefore, interesting to your audience. By increasing engagement, you’ll increase your site authority and conversion rates. The tricky part is changing your habits to make time to get started!
Dejon Yeoman Joins BrightGen as the New CEO
April 2023. BrightGen, a leading Salesforce consulting partner, has announced that Dejon Yeoman has been appointed as the new CEO…
Marketing Cloud Intelligence Exam: Tips from a Pro
Passing the Salesforce Marketing Cloud Intelligence accredited professional exam is not easy. How can you make the most of your 90-minute time limit? Anjali Mittal, MarTech Architect at BrightGen, shares her top tips in the following blog.
Future of MarTech: From Insight to Action
Engage Martech’s Future of Martech Conference was so insightful, Saniul Ali (BrightGen’s MarTech Practice Lead) and I (BrightGen’s Head of…
Three New Features in Marketing Cloud Spring ‘23 Release
Salesforce Spring ’23 release is packed with new features and updates, and Marketing Cloud is no exception. Keeping track of…
The Magic of Salesforce Data Cloud: Five Reasons Why It’s the Best CDP
Salesforce’s Customer Data Platform (CDP), now known as Salesforce Data Cloud) connects customer data across all channels and helps you…