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Salesforce’s Customer Data Platform (CDP), now known as Salesforce Data Cloud) connects customer data across all channels and helps you understand where your prospects and customers are in their journeys. In this blog post, BrightGen Salesforce Solutions Consultant, Priyanka Taunk,…
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In today’s fast-paced business landscape, organisations that prioritise continuous education and professional development for their employees come out on top. At a Salesforce consultancy like BrightGen, it becomes even more important to make time for professional development, as Salesforce products…
A panel discussion with industry experts considering the impact of technology on the real estate customer experience. With productisation and specialisation becoming more common within the built environment, the industry needs a sharper focus on customer-centricity and brand. ‘Customer’ is…
This will be the time for companies to shine where they have pinned down their customer service and sales experiences. Those who are able to act flexibly, regardless of external factors, will weather the storm and come out on top.…
Watch this webinar in BrightGen’s adoption series where we focused on adoption advantages and how to overcome the common issues that face companies. Were you wondering how to turn Salesforce into a System of Intelligence and Insight that works for…
What kind of dancing partner is Salesforce to your employees? We discuss how employees can get the most out of Salesforce and what you need to do to help them. Getting the most out of Salesforce will help your employees…
The Salesforce Winter ’22 Release was packed full of new features! Keir Bowden, BrightGen CTO, Salesforce MVP and a.k.a. Bob Buzzard, ran through 500+ pages of release notes to summarise the best bits. Here were their top five features: Dynamic Interactions Assemble…
Personalisation is crucial in today’s marketing and sales communications, as competition for customers’ attention grows. It leads to better sales, increased retention, and heightened customer loyalty. This in turn results in better business outcomes and improved conversions. In this blog…
The Salesforce Summer ’22 Release was packed full of new features! Keir Bowden, our CTO, Salesforce MVP and Bob Buzzard, ran through all of the highlights and most important things you need to know. Keir read all 500+ pages of the Summer…