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DIS 2017: The future of ad management
Ahead of the Digital Innovators' Summit 2017, AdTech Factory and BrightGen shared a preview of their masterclass on ad management
Top 5 features from the Spring ’17 Salesforce Release
We summarised our top five features of the Spring '17 Salesforce Release which are still important today to get more value from Salesforce.
BrightGen celebrates Platinum partnership again in 2015
For the fourth consecutive year, Salesforce has awarded BrightGen with Platinum status, which is the highest Salesforce accreditation.
Two tales of AI readiness in the Salesforce ecosystem
The question of “Are you AI ready?” doesn’t have a simple answer. It’s a journey, and the path forward is unique for each organisation. By understanding the factors at play and adopting informed strategies, we can all chart a course towards maximising the benefits of AI, regardless of where we stand on the readiness spectrum.
Spring Six Pack: Top features of Spring ’24 Salesforce release
New Year, New Salesforce Release. The Spring ’24 release of Salesforce is set to go live in Production on either 2nd or 9th of February 2024, depending on your exact location. If you aren’t sure which date applies to you, you can…
Driving growth and strategy: The importance of revenue recognition in media
In today’s media industry, accurately tracking every pound is more important than ever. As technology constantly changes the rules of the game, companies now juggle more diverse revenue streams than before. From advertising and subscriptions to content licensing deals, the…
Building stronger customer relationships with Salesforce Surveys
As a premier provider of handcrafted, high-quality furniture, our long-term client is committed to providing exceptional customer service to meet and exceed statutory regulations. BrightGen’s ongoing trusted partnership with this leading furniture manufacturer has already helped them to maximise their…
How to navigate the product-agnostic sales world of the future: Salesforce Media Cloud
We can all see the challenges that media businesses are faced with today: from shifting patterns in media consumption to the emergence of new channels and ad formats; and the increase in data complexity to the need to adapt to…
Get AI Ready! Laying the Foundations for Success
Thank you for requesting the recording! Enjoy the ‘Get AI Ready! Laying the Foundations for Success’ webinar with Keir Bowden and Marius Rubin! You can also watch it directly on YouTube if you prefer. You can download the slide deck…
Unleashing Innovation: Five Insights from Salesforce Week of Innovation
This year, we had the pleasure of being Gold sponsors of the Salesforce Week of Innovation event. As always, it was a great opportunity to meet old friends and get to know new faces, and of course get educated! The…