In today’s media industry, accurately tracking every pound is more important than ever. As technology constantly changes the rules of the game, companies now juggle more diverse revenue streams than before. From advertising and subscriptions to content licensing deals, the…
We can all see the challenges that media businesses are faced with today: from shifting patterns in media consumption to the emergence of new channels and ad formats; and the increase in data complexity to the need to adapt to…
The coronavirus (COVID-19) pandemic is forcing publishers around the world to rethink how they work. It is now essential to transform the business with the reality of the new world we inhabit. Companies that have started their cloud adoption journey…
