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Data Migration: The House-Moving Guide for Your Digital Assets
One of our customers recently formed a joint venture with another financial services company. Merging data from three different platforms and migrating it into their own platform was a golden opportunity to assess their existing systems and create a new…
AI: Is It the Game Changer We’ve All Been Waiting For?
I recently had the pleasure of attending the most unconventional marketing conference of the year, “AntiCon LX: The MarTech, AdTech, NextTech, and SalesTech ‘anti’ conference.” It was a gathering of hundreds of innovative marketers and sales specialists, and the buzzword…
Proudly announcing a new award for customer success in 2023!
June 2023. Salesforce has named BrightGen as Outstanding Implementation Partner in 2023. This award reflects our shared commitment to customer success. Our multi-award winning team was delighted to receive this award from Salesforce at the company’s annual regatta this year. Salesforce…
White Paper: How Your Marketing Intelligence Can Help You Create Top Customer Experiences
How Your Marketing Intelligence Can Help You Create Top Customer Experiences
Access your white paper Thank you for completing the form. You can access the interactive white paper, How your marketing intelligence can help you create top customer experiences, by following the link or clicking on the document preview below. Click…
Seeing the Future: Propensity Modelling and its Use in Marketing
Imagine being able to determine whether a customer is likely to respond to a particular offer or purchase a product, given specific circumstances. Understanding customer behaviour allows businesses to fine-tune their marketing efforts and allocate resources more effectively.
Summer ’23 Release Webinar On-Demand
Thank you for requesting the recording! Enjoy the Summer ’23 Release Webinar with Keir Bowden! You can also watch it directly on YouTube if you prefer. You can download the slide deck for the webinar here. We’ve also sent all…
What’s Cooking? Einstein Recipes Explained
Are you already familiar with Marketing Cloud Personalization and its use of machine learning in marketing campaigns? Then you may have heard about Einstein Recipes. But what are Einstein Recipes precisely, and how can they be used? Find out in this…
Famous Five from Summer ‘23 Salesforce Release
It may not feel like it to those of us in the UK, but Summer is finally here – the Summer ‘23 release of Salesforce that is, which hit production over the weekends of June 2nd and 9th. As is…
White Paper: BrightGen MarTech Guide
Marketers face a daunting challenge in delivering customer-centricity through first-party data, which is crucial for providing relevant and timely products, services, and experiences to customers.