I recently had the pleasure of attending the most unconventional marketing conference of the year, “AntiCon
Among the many engaging and insightful sessions, one panel discussion particularly caught my attention – “How can AI drive Sales and Marketing efficiency at scale.”
So, join me as I share the top insights and takeaways from this thought-provoking session in this blog post.
Analytical AI vs. Generative AI: What’s the Difference?
Before delving into the challenges and dangers of AI, the panel pointed out, it’s important to understand the difference between two major forms of AI: Analytical and Generative.
Analytical AI has been around for quite some time, quietly working behind the scenes to identify patterns and relationships in data. We’ve actually been using it for years, like when we use facial recognition to unlock our phones.
On the other hand, Generative AI, the new kid on the block, is capable of creating new things across various media, from text to images. And that’s the AI that everyone is talking about today.
The Dark Side of AI: Challenges and Dangers
Now, let’s talk about the elephant in the room: the challenges and dangers of AI. The panel at AntiCon
AI has been trained on the past, and we, a humanity, have not been that great.Joyann Boyce, Founder of Included AI
And as we push the boundaries of AI technology, other concerns arise regarding ethical implications, privacy issues, and the impact on job markets.
So, Will AI Steal My Job?
The burning question on everyone’s mind: Will AI replace us all and steal our jobs? Well, not necessarily.
AI is a universal equaliser, democratiser.Sumeet Vermani, Founder and CMO of SKV Consulting
According to the panel at AntiCon
Regulating AI: Striking the Balance Between Innovation and Accountability
Another big question around AI is the one of regulations and legislation. Some tech leaders have called for a pause on AI development, but the panel at AntiCon
Instead, the panel discussed organisations creating their own AI tools, working within their own databases. These frameworks would be seamlessly integrated into existing business infrastructure to ensure responsible and accountable AI practices. By taking ownership of AI development and governance, organisations can find a middle ground between innovation, ethical considerations and future legal requirements.
While regulations alone may not be a panacea, the panel emphasised the importance of ongoing discussions and collaborative efforts among industry leaders, policymakers, and experts. The aim being to establish guidelines and standards that foster responsible AI usage.
Best Practices and Rules: Navigating the AI Landscape
The panel unanimously agreed that being proactive and establishing best practices and rules for AI, instead of just stopping the use of it completely, is the way forward. Drawing from their own experiences and those of their clients, they shared these tips:
- Treat AI experience as a conversation: Provide context and engage with AI platforms like ChatGPT as if you were having a dialogue. Remember: context matters!
- Watch your language: Be mindful not only of the questions you ask but also of how you ask them. Minimising bias right from the start can lead to fairer outcomes
- Set boundaries: Make sure to communicate what AI should NOT do. Put guardrails in place to guide its decision-making process
- Healthy scepticism: While AI is undoubtedly a game-changer, it’s essential to maintain a dose of healthy scepticism. We’re still at the beginning of this journey, after all
- Embrace diversity: AI can be leveraged to add diversity to your team. Create prompts that will help you get perspectives from groups that you may not have represented in your current team
- Prospecting powerhouse: Use AI as an outreach tool to nurture your prospects until they’re ready to engage with a real person
- Spark creativity: Treat AI as a springboard for new ideas. Use it to inspire your own creative thinking and explore uncharted territories
AI: A Catalyst for Change
As the dust settles from AntiCon
So, the next time you hear someone ask, “Will AI steal my job?” remember that the future lies in collaboration, not competition. Embrace the possibilities, adapt to the changing landscape, and leverage AI to raise your marketing to new heights.
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Check out our new interactive white paper to find out more about how you can build marketing intelligence and create superior customer experiences.
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