In this post, we consider the biggest issue for advertisers in 2020 - and how that, and any opportunity, is amplified.
The world will probably never be the same again due to the COVID-19 pandemic. The future of media companies is uncertain.
After returning from the Digiday Publishing Summit in Budapest in 2019, Duncan Smith wrote a blog covering the key themes.
For media owners, the growth in ad expenditure and digital inventory over the last few years has increased focus on ad management systems.