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Duncan Smith
Driving growth and strategy: The importance of revenue recognition in media
In today’s media industry, accurately tracking every pound is more important than ever. As technology constantly changes the rules of the game, companies now juggle more diverse revenue streams than before. From advertising and subscriptions to content licensing deals, the…
How to navigate the product-agnostic sales world of the future: Salesforce Media Cloud
We can all see the challenges that media businesses are faced with today: from shifting patterns in media consumption to the emergence of new channels and ad formats; and the increase in data complexity to the need to adapt to…
How the pandemic fast tracked cloud adoption for publishers
The coronavirus (COVID-19) pandemic is forcing publishers around the world to rethink how they work. It is now essential to transform the business with the reality of the new world we inhabit. Companies that have started their cloud adoption journey…
iOS 14 ad privacy: what does this mean?
Apple is not messing around: with the changes to iOS 14, they have pressed the nuclear button for ad privacy!
5 strategies for publishers to survive the next decade in advertising
We consider the decade of contradictions for those involved in buying and selling advertising, and how strategies for publishers will change.
3 trends are shaping advertising in the 2020s (not coronavirus!)
Before coronavirus got us all into lockdown, advertising in the 2020s was already facing significant change.
Trust is still the biggest issue for advertisers in 2020
In this post, we consider the biggest issue for advertisers in 2020 - and how that, and any opportunity, is amplified.
Read past the headlines – how COVID-19 is changing the future of media companies
The world will probably never be the same again due to the COVID-19 pandemic. The future of media companies is uncertain.
Digiday Publishing Summit Europe in Budapest
After returning from the Digiday Publishing Summit in Budapest in 2019, Duncan Smith wrote a blog covering the key themes.
5 key questions when replacing ad management systems
For media owners, the growth in ad expenditure and digital inventory over the last few years has increased focus on ad management systems.