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Elena Devnina
Is Email Marketing Dead?
BrightonSEO is well known for being THE go-to event in the UK and Europe for all things SEO, offering a whole range of topics over 3 days of sessions, from tech SEO to the art of storytelling in content creation,…
Prompt Engineering: A Guide to Navigating AI’s Language
Recently, we hosted the second webinar in our AI readiness series, ‘Get AI Ready! Prompt Engineering’ with Keir Bowden. In just an hour, Keir Bowden, BrightGen’s CTO and Salesforce MVP, guided us through various aspects of prompt engineering, providing practical…
AI: Is It the Game Changer We’ve All Been Waiting For?
I recently had the pleasure of attending the most unconventional marketing conference of the year, “AntiCon LX: The MarTech, AdTech, NextTech, and SalesTech ‘anti’ conference.” It was a gathering of hundreds of innovative marketers and sales specialists, and the buzzword…
Seeing the Future: Propensity Modelling and its Use in Marketing
Imagine being able to determine whether a customer is likely to respond to a particular offer or purchase a product, given specific circumstances. Understanding customer behaviour allows businesses to fine-tune their marketing efforts and allocate resources more effectively.
How to Attract and Keep Diverse Salesforce Talent: Insights from London’s Calling
How do you find the right people for your team? How do you help them progress and grow? How to make sure they stay? These and many other related questions are what every company in the Salesforce ecosystem and beyond is asking daily.
Your Guide to Scope 1, Scope 2 and Scope 3 Emissions
The UK Government’s target is to reduce the UK’s carbon emissions by at least 78% by 2035, compared to 1990 levels. Consumers, shareholders and employees are looking to companies to lead on corporate responsibility. Some companies already report on their…
London Build Expo 2021: Key Takeaways
Here is our quick sum-up of the main takeaways from Day 1 of the Sustainability Summit at London Build Expo 2021.