• Skip to primary navigation
  • Skip to main content
BrightGen
BrightGen
  • About
    • Success Stories
  • Industries
    • Media & Publishing
    • Higher Education
    • Public Sector
    • Travel, Transport & Hospitality
    • Real Estate & Construction
    • Financial Services
    • Energy & Utilities
  • Services
      • Power Ahead with BrightGen

        BrightGen works with customers in three key areas. We implement Salesforce products and solutions to support your digital transformation strategy. We offer ongoing Salesforce management for continuous improvement. We speed up your business processes with bespoke BrightGen solutions built in the Salesforce platform based on sector or challenge.

      • Services Overview
      • Salesforce
      • Strategy and Consulting Salesforce strategy and consulting with a difference Business and technological…
      • Manage Salesforce Find out more about continuously improving Salesforce for your organisation…
      • Implement and Integrate Salesforce Achieve your transformation goals No matter how big or small…
      • Accelerators
      • Manage Ad Sales in Salesforce BrightMEDIA transforms how you sell advertising space – across all…
      • Manage Events in Salesforce BrightFORUM is built on the Salesforce platform to make events…
      • Manage Your Carbon Footprint in Salesforce Salesforce Net Zero Cloud lets you manage your carbon footprint with ease
  • Careers Boost your career within the Salesforce ecosystem at BrightGen – a team of passionate, Bright-minded individuals, where everyone can make a difference.
  • Insights
    • Blog & News Read BrightGen’s blogs to find out our points of view on how Salesforce impacts different industries, more about our employees, and much more!
    • Events
    • BrightGen Resources
  • Contact Ask BrightGen to help with your Salesforce strategy or improve how you use Salesforce.
  • Customer Login
  • Show Search
Hide Search

Real Estate & Construction

Digitalising the customer experience

The real estate and construction sectors are finally entering the digital age. COVID accelerated this, but it has been a long time coming. The next step for the two sectors will be to use technology to improve the customer experience.

Look into construction technology or property technology and you’ll find a wealth of incredible resources. What’s less widely discussed is technology to support customers in this space.

real estate and construction

A seamless customer experience

Regardless of who (or what) you call your customers, as your stakeholders become more accustomed to seamless digital experiences in their personal life, they will expect the same of your company.

No longer can salespeople work from their “black books”, or even Excel spreadsheets. Every company should be able to track their sales cycle and conduct advanced reporting on their customers.

WATCH THE FULL VIDEO

IT architecture for real estate and construction

A seamless experience relies on strong digital integration. Real estate and construction companies can take advantage of so many exciting technologies to bring buildings to life for the customer. Especially useful for lockdowns, buyers can now experience buildings before they’ve even been built. Or residents can connect with building services faster than ever before.

The power behind this new technology comes in when a company’s IT architecture is set up to connect it. There should be a single view of the customer throughout their journey with a company.

Technology now plays a substantial role in the whole of the buying process too. Anti-money laundering requirements, transparency on a buyer’s purchasing status and capabilities, through every stage of the conveyancing process and negotiations and into the final transaction itself. This should now be a seamless and ‘enjoyable’ digital experience running alongside the bricks and mortar product it represents.

Salesforce enables you to bring together your business onto one platform, increasing collaboration and visibility at the top.

mount-anvil-logo247px

BrightGen work with us as true partners; starting from learning about the core business processes down to the long term solutions.

Anit Sharma, CRM Manager, Mount Anvil

BrightGen knows real estate & construction

BrightGen is a popular Salesforce partner for real estate and construction because of our knowledge of sector-specific challenges. We have implemented Salesforce Field Service Lightning to transform the way property developers interact with their customers. Our customers in real estate and construction use us to continuously improve their ability to serve their customers, which is why they stay with us year after year.

  • CanaryWharfGroup logo
  • Ballymore logo
  • mount-anvil-logo247px
  • WatesConstruction logo
  • strata homes logo

Subscribe to Real Estate & Construction insights

Get the latest insights straight to your inbox. Keep updated on what we’re doing in Real Estate & Construction by signing up to our monthly newsletter.

Subscribe

BrightGen

Whether you’re looking at major business transformation or continuous improvement to realise the full potential of Salesforce, BrightGen is the best Salesforce partner to help.

Contact Us

  • 01376 520578
  • [email protected]

What We Do

  • Implementation & Integration
  • Strategy & Consulting
  • Salesforce Service Management

About Us

  • About BrightGen
  • Careers at BrightGen
  • Industries
  • Customer Stories
Subscribe
© BrightGen Ltd 2023, All Rights Reserved

  • Privacy Statement
  • Cookie Policy

Home » Industries » Real Estate & Construction