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“This project was an astonishing achievement, showcasing synergy, collaborative effort and proactive commitment from BrightGen to the joint goal of a successful project delivery.”
Andrea Nadinić, Senior Product Manager, Start Up Loans
Start Up Loans is a subsidiary of the British Business Bank and deliver the Government’s start up loans programme providing finance and support for businesses who struggle to access other forms of finance.
BrightGen worked with Start Up Loans to improve the customer experience when applying for a business loan. BrightGen streamlined Start Up Loans’ back-end processes to reduce delays to partnering start ups with delivery partners (investors).
In 2021, we held a webinar with Start Up Loans which highlighted how they transformed their customer journey using Salesforce. Watch the recording on-demand.