Elsevier: Publishing innovation with Salesforce

“We chose to partner with BrightGen because of their honesty and experience. Every project we’ve done with BrightGen has gone smoothly.”
Matt Parkes, Head of Sales & Marketing Technology

Elsevier publishes around half a million scientific and medical articles each year across more than 2,500 journals. Elsevier’s 300 publishers are responsible for the quality assurance and commissioning of their 120,000 editors across the globe.

They needed BrightGen’s support to implement Salesforce to connect their publishers and editors around the globe in one place.

Challenge

Publishers worked in disparate systems, so could not easily set KPIs or track progress to compare editor performance
Publishers did not have a central knowledge base, hindering collaboration and productivity
Tracking relationships and engagements with editors was manual, leading to errors and lack of visibility
Data capture was labour intensive, leading to incorrect data and inability to draw insights from data

Solution

BrightGen supported Elsevier by:

Implementing Salesforce Sales Cloud, tailoring it for their needs
Retiring Elsevier’s legacy systems
Connecting the Editor Relationship Management Solution to underlying Elsevier Data Management hubs

Results

Elsevier’s editor data is now aligned across the business so can be shared and consumed seamlessly
With connected data, Elsevier can drive even more quality and insights
Automated administrative processes have increased operational efficiency
By replacing multiple legacy systems with one off-the-shelf solution, Elsevier has increased productivity and saved money