University of Plymouth: Transforming the Student Experience

“A real transformation has taken place.”
Technical Project Manager, Plymouth University

After a significant increase in student applications, Plymouth University replaced manual and repetitive processes with Sales Cloud. BrightGen implemented the platform and integrated it with supporting solutions, resulting in reduced turnaround times and improving internal communication and data collection.

Challenge

Legacy systems not sufficient to meet increased demand in student applications
Needed to improve student experience in key areas, such as recruitment & admissions, clearing, careers, research and academic partnerships
Reliant on manual processes and multiple, disparate systems
Data duplication and lack of data sharing between institutions

Solution

Salesforce Sales Cloud implementation
Linvio Event Management System, GetFeedback and Eventbrite integrations
Extensive business process review and change

Results

Higher volumes of student applications processed and reduced turnaround times, without need for additional internal resource
Legacy, disparate systems retired and replaced with streamlined processes driven by Salesforce Sales Cloud
Internal communication is now instant in many areas thanks to data sharing and improved data collection