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University of Plymouth: Transforming the Student Experience

“A real transformation has taken place.”

Technical Project Manager, Plymouth University

After a significant increase in student applications, Plymouth University replaced manual and repetitive processes with Sales Cloud. BrightGen implemented the platform and integrated it with supporting solutions, resulting in reduced turnaround times and improving internal communication and data collection.


  • Legacy systems not sufficient to meet increased demand in student applications
  • Needed to improve student experience in key areas, such as recruitment & admissions, clearing, careers, research and academic partnerships
  • Reliant on manual processes and multiple, disparate systems
  • Data duplication and lack of data sharing between institutions


  • Salesforce Sales Cloud implementation 
  • Linvio Event Management System, GetFeedback and Eventbrite integrations
  • Extensive business process review and change


  • Higher volumes of student applications processed and reduced turnaround times, without need for additional internal resource
  • Legacy, disparate systems retired and replaced with streamlined processes driven by Salesforce Sales Cloud
  • Internal communication is now instant in many areas thanks to data sharing and improved data collection 

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Whether you have a quick question about our services or you’re ready to digitally transform your business, the BrightGen team would love to hear from you.

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