The Challenge

Focusing on the customer to build brand loyalty.

With today’s marketplace fast shifting toward a digital-first world, more companies like Immediate Media are putting a laser focus on the engagement and satisfaction of each individual customer. By unlocking customer-centric growth, they wanted to be able to improve customer relationships at a time when customer satisfaction has become more crucial than ever.

Unlocking customer-centric growth is more than just personalising an email with a person’s name. It’s about dynamically creating a unique experience for the customer at each moment of their journey.

By uniting their teams around the customer, Immediate Media needed to successfully create truly connected experiences — all of which benefiting the business by:

1. Deepening customer relationships

2. Building and maintaining brand loyalty

3. Accelerating company growth

The Solution

Improving ad sales operations and unlocking data.

Immediate Media used BrightMEDIA and Salesforce to digitally transform their advertising sales management. Immediate Media has been able to centralise pipeline management and forecasting across the business, which offers comprehensive reporting and guaranteed reliability.

Immediate Media has been able to perfect their data strategy, focusing even more on growing first-party data and taking advantage of programmatic advertising.

How Credera helped pave the way

Immediate Media has been able to grow their business through advertising sales, and streamline the process of managing this function. They have been able to set up their business for success by cementing their data strategy and futureproofing their business. Our team at Credera has supported numerous companies down similarly successful paths.

Having used BrightMEDIA as part of the Sales Cloud implementation, Immediate Media improved ad sales operations and increased their competitive advantage, taking advantage of the most up-to-date advertising solutions, thanks to the strong IT infrastructure in place with Salesforce.

The Results

Accelerated transformation and better business performance.

When Immediate Media approached us about boosting customer retention and engagement, we began by integrating Salesforce within their existing ecosystem. By unlocking customer-centric growth Credera was able to assist Immediate Media in driving business speed, scale, relevance, and resilience all with the world’s #1 CRM:

Speed empowers business leaders at Immediate Media to make better business decisions quickly. They were able to swiftly adapt to changing business demands by utilising technology that enables speed and optimises work by:

• Unlocking customer data

• Analysing information faster

• Taking action in real time, as one company

Scale enables faster innovation and maximum growth by utilising a CRM platform and tools that easily meet their customers’ needs, no matter the scale. Along with increased brand reach, it also:

• Integrates any application, system, or database

• Adapts to the latest market and customer demand

• Intelligently automates customer and employee experiences

Relevance helps Immediate Media reinvent and improve customer engagement by making it more personalised, which engages customers with meaningful and relevant digital experiences.

Resilience empowers their workforce with flexible tools and technology, so they can focus on the most important thing – customers. Immediate Media employees are able to:

• Work from anywhere

• Support instant collaboration

• Upskill with knowledge and training