BrightGen Media Podcast: Episode 5

Listen to Episode 5 in the BrightGen Media Podcast series, released in June 2022. Jana Hlistova of BrightGen talked to Ian Thomas, Chief Data Officer at Credera UK, about all things data.

Ian offers our media & publishing audience new insights into the world of data, drawing from his years of experience in this field. Listen in to get inspiration for your data strategy, with the most up-to-date insights into data privacy and first-party data.

About Credera

Credera is a global, boutique consulting firm focused on strategy, innovation, data, and technology. As a part of Omnicom Precision Marketing Group, its more than 1,000 consultants across the globe partner together with clients ranging from Fortune 500 companies to emerging industry leaders from strategy to execution to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for its clients. The firm’s mission is to make an extraordinary impact on our clients, people, and communities.

About Omnicom Group

Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

About BrightGen

BrightGen is a leading Salesforce partner with experts across industry and Salesforce products. We have a particularly strong customer base in the media industry, having served in this space for over ten years. Our customers include Conde Nast, the Guardian, Elsevier and Immediate Media. Find out more.

Where to Listen and Watch?

Follow the BrightGen Media Podcast on Spotify, or Anchor, or Apple Podcasts.
Subscribe to the BrightGen YouTube channel and never miss an episode!

Relevant Links

• Podcast: Episode 1 with Duncan Tickell, Chief Revenue Officer of Immediate Media
• Podcast: Episode 2 with Drew Broomhall, Chief Digital Officer of BOAT International Media
• Podcast: Episode 3 with Vicky Nisbet, industry leader in the UK for Comms, Media, Sports & Gaming at Salesforce
• Podcast: Bonus Episode with Vicky Nisbet – Sustainability and Getting to Net Zero Carbon
• Podcast: Episode 4 with Vicky Nisbet – on the future of live events in a post-pandemic world.
• Services: Transform Your Ad Sales with BrightMEDIA
• Blog: Identity In a World Without Cookies

If you’d like to get involved in a future episode of BrightGen Media Podcast, please contact our BrightGen media team.