With Dreamforce just around the corner, the atmosphere is buzzing with excitement, especially as we look deeper into the multitude of sessions on this year’s agenda. With literally hundreds of AI-themed sessions to choose from, we have selected 10 to highlight.
Even if you’re unable to attend the event in person this September, remember that you can access some of them through Salesforce+ – keep an eye out for the “Available on Salesforce+” label. Let’s dive in!
Join Salesforce CEO Marc Benioff along with special guests for our newest innovations at the Dreamforce main keynote. More ->
When?
Tuesday, Sep 12, 10:00 AM – 12:00 PM PDT, (6:00 PM – 8:00 PM BST)
Why attend?
The Dreamforce Main Keynote is a treat like no other. In previous years, Dreamforce, known for blending technology with celebrity influence, featured talks and exciting surprise keynotes from the likes of Stevie Wonder, Alicia Keys, and The Beach Boys. This year’s guest list includes CEO of OpenAI Sam Altman, ‘The Office’ star Rainn Wilson, Oscar winner Matthew McConaughey, and Will.I.Am.
All of this makes it a perfect opportunity to gain firsthand insights into the forefront of innovations directly from top leadership. Don’t just hear about the future – see it come to life before your eyes!
Unified data powers trusted AI. See how your teams can deliver AI-native customer experiences grounded in your CRM data and safeguarded with enterprise-leading trust controls. More ->
When?
Thursday, Sep 14, 9:00 AM – 9:50 AM PDT (5:00 PM – 5:50 PM BST)
Why attend?
In this AI-driven future, customer experiences are no longer just transactions, they’re seamless, personalised journeys. In this keynote, you’ll gain valuable insights into leveraging unified data for powerful AI-driven customer experiences and discover leading trust controls for data security. Remember, it’s not just about embracing AI, it’s about doing it the right way, with ethics and trust at the core.
Immerse yourself in the realm of generative AI as we explore its impact on the media and entertainment industry. Discover how it transforms content creation, ad sales, and audience engagement. More ->
When?
Wednesday, Sep 13, 2:00 PM – 2:20 PM PDT (10:00 PM – 10:20 PM BST)
Why attend?
If you’re in the media and entertainment industry, this is your golden ticket to understanding how AI is reshaping your playground. Through real-world examples and immersive showcases, you’ll witness the tangible ways in which AI is changing content creation, making ads smarter, and connecting with audiences on a new, unprecedented scale.
How can you give reps the gift of extra time? Join to walk through a day in the life of an AI-assisted Salesblazer to learn how to help reps win back selling time as they prospect, nurture, and close. More ->
When?
Wednesday, Sep 13, 12:00 PM – 12:20 PM PDT (8:00 PM – 8:20 PM BST)
Thursday, Sep 14, 1:30 PM – 1:50 PM PDT (9:30 PM – 9:50 PM BST)
Why attend?
This promises to be a great chance to witness practical ways in which AI can empower sales representatives by optimising their daily tasks and freeing up time for strategic engagements. Instead of dreaming of giving your reps more hours in the day, you’ll learn how AI can make it a reality! Hoping to see some practical applications too.
Practical Sales & Service AI Use for Any Size Business
Excited about the potential for AI in your growing business, but unsure where to start? We share use cases that can move the needle for your sales and service teams and show the steps to get started. More ->
When?
Wednesday, Sep 13, 12:00 PM – 12:40 PM PDT (8:00 PM – 8:40 PM BST)
Thursday, Sep 14, 2:30 PM – 3:10 PM PDT (10:30 PM – 11:10 PM BST)
Why attend?
Great chance to witness the power of AI in relatable scenarios that cater to businesses of all sizes. From startups to enterprises, this is your opportunity to learn how AI can impact your sales and service efforts.
Automate the Customer Journey with Bots, AI & Real-Time Data
Learn how chatbots boost productivity and reduce costs. Join us to explore how to bring intelligent automation across every channel and every part of your business from sales, marketing, and service. More ->
When?
Tuesday, Sep 12, 12:30 PM – 12:50 PM PDT (8:30 PM – 8:50 PM BST)
Wednesday, Sep 13, 1:00 PM – 1:20 PM PDT (9:00 PM – 9:20 PM BST)
Why attend?
If you’re seeking practical applications of AI in enhancing customer interactions, this session is tailor-made for you. You’ll learn how AI and real-time data converge to create seamless, personalised customer journeys and see for yourself how AI and intelligent automation can help you create touchpoints that resonate with your audience.
Generative AI has inspired awe but also trepidation. Hear from IBM leaders, experts and clients about how organisations are exploring how to ethically adopt generative AI for business. More ->
When?
Wednesday, Sep 13, 3:00 PM – 3:45 PM PDT (11:00 PM – 11:45 PM BST)
Why attend?
Whether you’re intrigued by the ethical considerations or the practical applications of Generative AI, this session offers a perfect opportunity to gain insights directly from the forefront of AI innovation.
Leading in Ethical AI: A Discussion
Learn from our chief ethical & humane use officer how trust guided the development of our AI products, our learnings that came from this, and how to implement AI ethical principles into your business. More ->
When?
Wednesday, Sep 13, 4:30 PM – 5:10 PM PDT (Thursday, Sep 14, 12:30 AM – 1:10 AM BST)
Why attend?
Ethical considerations are paramount in the world of AI. These open discussions are a rare opportunity to witness a transparent exploration of ethical AI development. This session isn’t just a monologue, it’s a dialogue that will shape the future of AI for the better.
And if you’re not in San Francisco or can’t get to this session, check out Keir Bowden’s blog on ethical use of AI here.
Salesforce’s best-in-class security guardrails are natively embedded in Einstein. Learn how the Einstein Trust Layer addresses the data privacy challenges of generative AI. More ->
When?
Tuesday, Sep 12, 2:30 PM – 2:50 PM PDT (10:30 PM – 10:50 PM BST)
Wednesday, Sep 13, 11:30 AM – 11:50 AM PDT (7:30 PM – 7:50 PM BST)
Why attend?
With Generative AI shaping new dimensions of data usage, understanding how to safeguard data integrity is crucial. This session promises to unveil the proactive measures taken by Salesforce to address data privacy challenges head-on – not the one to miss!
Bonus recommendation:
How to Keep PII Out of Salesforce and LLMs – Thursday, Sep 14, 2:30 PM – 2:50 PM PDT (10:30 PM – 10:50 PM BST)
Learn how you can start designing better prompts and have fun while doing it. Prompt Studio is an interactive, low-code tool to create, test, and play with prompt templates. More ->
When?
Wednesday, Sep 13, 11:00 AM – 11:20 AM PDT (7:00 PM – 7:20 PM BST)
Thursday, Sep 14, 1:00 PM – 1:20 PM PDT (9:00 PM – 9:20 PM BST)
Why attend?
Effective communication with AI systems is key. Whether you’re a seasoned AI enthusiast or new to the world of prompts, you’ll leave with actionable tips that can immediately boost your AI interactions.
And if you’d like to dive deeper into the world of writing the most effective prompts right now, check out our recent webinar in the AI readiness series here on-demand: Get AI Ready! Prompt Engineering.
From uncovering the power of Generative AI to diving into ethical considerations and practical applications, these top 10 sessions are not the ones to miss! Whether you’re looking to enhance your skills as a Salesforce specialist or seeking to leverage AI in your business, these sessions offer a roadmap to success.
To get personalised insights and create a clear strategy to take your AI endeavours to the next level, contact us at BrightGen to book a consultation with an expert.