Ad sales solution gets official recognition from Salesforce

Recognition for ad sales solution
Salesforce innovation awards 2016

An ad sales solution built by BrightGen on the Salesforce platform has won an award for innovation. BrightMEDIA helps organisations sell advertising space more effectively.

Salesforce recognised BrightMEDIA in the category of Industry Innovation at the 2016 annual Salesforce Awards. The accolade is a testament to the ground-breaking work that went into BrightGen’s new technology.

The ad sales solution helps all types of businesses sell advertising space, across digital, print or outdoor formats. Customers benefiting from using the software include those operating as media or news outlets. These include The Express, and one of Europe’s largest publishers, Hubert Burda Media.

BrightMEDIA, on the Salesforce platform, helps media owners streamline sales processes and improve revenue streams. Sales teams can manage multiple advertising scenarios, publications or products. At the same time, customers are able to make bookings independently with easy-to-use functions.

Rob Stevens, CEO and Co-Founder at BrightGen, said: “The advertising industry is performing well. With UK ad-sales, channels and challenges increasing, brands need to implement technology that can maximise revenue more than ever. Media giant Northern & Shell has already seen a 50% reduction in the time spent booking adverts using BrightMEDIA. The solution is not just for news companies, however. It helps other industries – real estate, travel agents or shopping centres – that want to capitalise on new revenue opportunities.”

For more information on BrightMEDIA, click here.