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Gama Healthcare Chooses BrightGen and Salesforce for Digital Transformation

Gama Healthcare (Gama), a global company leading the way in infection prevention technology, has chosen BrightGen to transition its sales, service and marketing teams to the world’s #1 CRM, Salesforce.

Growing year on year since their foundation in 2004, and growing by 142% during the pandemic, Gama is targeting an exciting and substantial growth phase. They identified the need for a Customer Relationship Management (CRM) platform to support that growth.

BrightGen will implement Salesforce Sales Cloud, Service Cloud and Pardot in the first phase of the digital transformation. This will enable defined sales processes across three distinct sales teams, create a ticketing system across multiple channels, and enable marketing automation across the business.

In summary, by choosing BrightGen and Salesforce for its digital transformation, Gama Healthcare expects to achieve:

  • A better experience for their customers
  • Streamlined administration processes
  • Real-time reporting into sales and accurate demand forecasting

More information: To find out more about how BrightGen is supporting large-scale digital transformation projects, see our customer stories.

Contact us today!

Whether you have a quick question about our services or you’re ready to digitally transform your business, the BrightGen team would love to hear from you.

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