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Salesforce
Famous Five from Summer ‘23 Salesforce Release
It may not feel like it to those of us in the UK, but Summer is finally here – the Summer ‘23 release of Salesforce that is, which hit production over the weekends of June 2nd and 9th. As is…
Marketing Cloud Intelligence Exam: Tips from a Pro
Marketing Cloud Intelligence, formerly known as Datorama, drives cross-platform marketing intelligence to marketers by providing transparency, speed and growth. To earn official accreditation, one must pass the Salesforce Marketing Cloud Intelligence accredited professional exam. However, how can you make the…
Three New Features in Marketing Cloud Spring ‘23 Release
Salesforce Spring ’23 release is packed with new features and updates, and Marketing Cloud is no exception. Keeping track of all the changes can be challenging, but we’ve got you covered. In this blog, our experts on all things Marketing…
The Magic of Salesforce Data Cloud: Five Reasons Why It’s the Best CDP
Salesforce’s Customer Data Platform (CDP), now known as Salesforce Data Cloud) connects customer data across all channels and helps you understand where your prospects and customers are in their journeys. In this blog post, BrightGen Salesforce Solutions Consultant, Priyanka Taunk,…
Salesforce OmniStudio: From Novice to Ninja
In today’s fast-paced business landscape, organisations that prioritise continuous education and professional development for their employees come out on top. At a Salesforce consultancy like BrightGen, it becomes even more important to make time for professional development, as Salesforce products…
Unlocking the Power of Personalisation
Personalisation is crucial in today’s marketing and sales communications, as competition for customers’ attention grows. It leads to better sales, increased retention, and heightened customer loyalty. This in turn results in better business outcomes and improved conversions. In this blog…
Hit for Six by Spring ’23
As we came out of the short days of January into the slightly longer days of February, we at BrightGen ran the latest of our world famous Salesforce release webinars, covering the key features of the Spring 23 release. If…
When a Lead Stops Being a Lead – How to Automate Lead Management
This blog describes how to automate lead management, which will help you mature your sales function and achieve sustainable growth.
A Sponsor’s POV: Our Best Bits of Salesforce Live 2022
Find out our best bits of Salesforce Live 2022 in this blog post - and why you need to book it in the diary for 2023.
5 Out, 1 In – Top Highlights from the Winter ’23 Release
After the Winter ’23 Salesforce release went live in October ’22, we ran another of our world famous release webinars. As we do with every Salesforce release, we give our highlights and key feature retirements. If you missed it you…