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Credera Acquires BrightGen

Omnicom’s Credera Acquires a Majority Stake in BrightGen to Expand Digital Transformation Capability & Marketing Consulting Depth

Credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired a majority stake in BrightGen. The company chose to make the investment in order to extend its depth in digital transformation, marketing technology, and customer experience capabilities, using Salesforce as an enabling technology.

Tech in the Public Sector – Turning the Light Back On

“At BrightGen we see a huge opportunity for councils to improve their efficiency. This will drive change faster with the right technology partners,” said Anna Bedford, Public Sector Lead at BrightGen. “This is a crucial time for local government to act, to ensure future success, whatever the circumstances.” 

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