BrightGen’s customers in higher education can now benefit from the Salesforce native events management tool, BrightFORUM
London, 7th October, 2020 – BrightGen today announced the launch of its events management tool, BrightFORUM, on Salesforce AppExchange. BrightFORUM was designed specifically for the higher education sector. Higher education establishments can manage all of their events in Salesforce and simplify the booking process with BrightFORUM. It also connects the data throughout the student journey in Salesforce, allowing for seamless engagement throughout their lifecycle.
Built on the Salesforce Platform, BrightFORUM is currently available on AppExchange.
BrightFORUM is the first events management tool specifically designed for Salesforce users within the higher education sector. It lets them manage the operations of all their events without leaving Salesforce. Finalised over the coronavirus lockdown, BrightFORUM seamlessly incorporates both virtual and physical events. It also includes attendee forms, which will be helpful when events can be run in-person again, and also for post-event feedback. Importantly, BrightFORUM maps event attendee data to Salesforce leads and contacts, enabling the 360o view of the student.
BrightForum enhances the power of Salesforce’s Education Architecture (EDA) by smoothing the data capture elements of running events and flowing the information into the student 360 view to allow much better marketing and communication to prospective and enrolled students. This works equally as well when dealing with partner companies and alumni.Mark Tonkin, Industry Lead – Higher Education
About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 4,000 solutions, 7 million customer installs and 80,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.
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BrightGen is a leading UK Salesforce consultant, enabling companies to digitally transform and evolve in line with technology. With more than 1000 projects completed, 60 long-term service management customers and 14 years of experience, BrightGen is one of Salesforce’s longest-standing UK partners. BrightGen has two certified Technical Architects and more than 424 certifications across the breadth of the Salesforce product suite.