For Higher Education
When it comes to running events, universities told us they needed student specific data that can’t be collected from the more general events management tools on the market. Either the required data wasn’t being collected at all or wasn’t flowing smoothly into Salesforce where it could be useful.
BrightFORUM makes the events management process simple, bringing together your data into one place. Thanks to BrightGen’s years of experience working within higher education, we help you get more value from events, integrating your marketing automation software for a seamless experience.
BrightFORUM makes events management easy
BrightFORUM’s features have been designed specifically to cater for the needs of the higher education sector.
Evaluate event success
Track all revenue and spend
Separate out sponsors and partners
Monitor alternative event outcomes
Simplify booking process
Offer multiple ticket types
Create purchase bundles
Book on behalf of others
Enhance student experience
Allow waitlists for sold-out events
Map data to leads & contacts
Create tailored web experiences
Enable operational flexibility
Manage virtual and hybrid events
Manage forms and surveys
Integrate with automation software
Connect the student lifecycle with BrightFORUM
Events are a key touchpoint in a student lifecycle. BrightFORUM is built on Salesforce and integrates with your marketing automation software to help you join up events to the rest of the student lifecycle.
- Awareness: Capture interest from the first time a student interacts with your institution
- Enquiry: Make it easy for students to find out about their future course
- Application: Use the data you know about a student to make the best choices
- Enrolment: Notify the relevant department – enable relevant communications
- Student engagement: Run more tailored events and gather feedback with ease
- Advancement: Continue relationships with alumni or post-graduates, enhancing your data