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        BrightGen works with customers in three key areas. We implement Salesforce products and solutions to support your digital transformation strategy. We offer ongoing Salesforce management for continuous improvement. We speed up your business processes with bespoke BrightGen solutions built in the Salesforce platform based on sector or challenge.

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Events Management with BrightFORUM

Events management

The only industry-tailored events management tool designed for Salesforce users

Built on the Salesforce platform, BrightFORUM allows you to manage every aspect of your events in one place. Connect data from events with your Salesforce leads and contacts. Manage any kind of event in BrightFORUM: virtual, physical or hybrid.

Every market has different needs. Combining our experience and collaboration with our customers, we develop sector-specific Salesforce solutions. From using the right language through to personalisation, the specific fields for data capture in BrightForum relate to your sector. This simplifies both the employee and customer booking experience.

Get a demo

Create powerful customer journeys with BrightFORUM

BrightFORUM enables you to connect the key touchpoints along the customer journey, from learning about your company through to encouraging customers to become advocates for your brand. BrightFORUM is built on the Salesforce platform, so all of your data is kept in one place, making your Salesforce integration simple.

By automatically aligning your event attendee to Salesforce data, you can progress interest from your events and build a richer profile of your customers. Event data runs seamlessly into your marketing software to keep customers engaged throughout their journey with you.

Diagram depicting customer journey with BrightForum

Key benefits of using BrightFORUM

Simplify events management.

Manage all of your events without leaving Salesforce.

Easily identify and manage staff and organisers.

Manage event forms and surveys, aligning the data to the lead or contact.

Improve lead management.

Map attendees to leads, contacts or custom objects, streamlining integration with standard CRM processes within Salesforce.

Seamlessly integrate with your marketing automation software for relevant ongoing communications.

Evaluate event value.

Track revenue and spend in Salesforce.

Measure engagement levels and attendance.

Enable multiple ticket booking, add-ons and booking on behalf of others.

Enhance customer experience.

Speed up Salesforce community creation with pre-built components.

Allow attendees to select event-specific options, such as dietary preferences.

Allow attendees to book on behalf of someone else.

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Get a demo of BrightFORUM

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Whether you’re looking at major business transformation or continuous improvement to realise the full potential of Salesforce, BrightGen is the best Salesforce partner to help.

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